Joon

Our Story

 where all the magic happens- bridal fashion week / market 

where all the magic happens- bridal fashion week / market 

the birth of joon-

hey y'all- beth here, owner of joon.

years ago, when shopping for my own wedding dress, i spent countless hours in the south (shout-out) trying to find something untraditional & minimal with a hint of bohemian- with no luck.

i ended up purchasing my gown from a shop in l.a. & thought, "southern's are cool too, why don't we have any modern, creative bridal shops in our hood?!" lightbulb... joon! 

truly, joon aspires to be an outlet for brides searching for something different... a breath of fresh air, without all the taffeta & overwhelming amount of organza.

joon isn't for everyone- and that's okay, but if you're a confident woman, who knows what she wants... we'd love for you to be a #joonbride. 

 

meet joon's owner, beth-

 
 beth's best hipster pose on the steps on joon. how'd I do? 

beth's best hipster pose on the steps on joon. how'd I do? 

me in a nutshell...

  • grew up in dallas, texas.
  • graduated from the university of arkansas with an apparel merchandising degree.
  • interned in nyc for a fashion magazine (very 'hills' of me), as well as an independent bridal designer. 
  • spent the last seven years working in corporate merchandising & analytics (learned a lot but hated every minute of it). 
  • along the way, married my husband of now five years & had two babies, with one of my way.
  • all in all, a small-city lovin' girl that just wants to bring big-city fashion to local babes.