The Shop

by appointment only

Joon //

means “soul/spirit/life.”

a Persian term of endearment used after a person's first name to mean “dear.”

Owner, Beth envisioned our pink, intimate bridal shop for years before taking the leap of faith in the summer of ‘18.

To sum it up, Joon is a passion project with the purpose of celebrating independence & self-assurance in the form of bridal.

What does that even mean? Good question.

We live in a time where it’s important & absolutely appropriate to be 100% authentically yourself. Joon loves a good tradition, but we also really love offering a collection of modern wedding gowns that allow brides to be fashion-forward & all around the best version of themselves.

Just come visit & we’ll show you what we mean, deal?